Privacy Policy

Your account information

For personal information connected with your Betway account, the data controller is Betway Limited in Malta. Registration requires identifying and contact details, payment information and login credentials. During account use, records may include gambling transactions, communications with support and information you voluntarily submit. Identity documents, evidence of residence and details about your occupation or funding may also be requested. Publicly accessible records may sometimes contribute to checks.

Purposes and permissions

Your information supports account creation, service delivery, payments and the management of your account. Processing also covers age verification, fraud prevention, AML obligations and regulatory reporting. Safer gambling monitoring uses account information to identify potential harm.

An affordability assessment may involve sharing identifying details with TransUnion. Such a check can leave a search footprint without changing your credit score. High risk gambling behaviour may also involve data use through the GamProtect scheme.

Depending on the purpose, processing relies on legal duties, legitimate interests or your consent. Your gameplay, behaviour and preferences may be assessed through human assessment and automated systems to produce inferences. These support safer gambling measures, service improvements and personalised experiences. Profiling used to tailor promotions requires your consent.

Marketing choices

You control promotional communications through the marketing preferences in My Account and the opt-out facility included with each marketing message. Withdrawing permission for promotions does not stop messages needed to maintain your account or notify you of account changes. Those service communications have a separate purpose from advertising.

Sharing and retention

Necessary information may be shared with providers handling games, payment services, identity checks and fraud prevention. Disclosure to police or regulators may be required by legal obligations. If a business transaction changes the controller of your information, you receive notification identifying the replacement and your available choices.

Personal information is retained while your account remains active. After your customer relationship ends, retention continues where necessary for tax, gambling and other legal requirements. External processing partners are subject to contractual safeguards intended to preserve your rights and protect your information.

Requests about your data

You can request access to your personal information and obtain a copy, correct inaccuracies or request deletion. Other rights include limiting particular uses, objecting to processing and receiving information you supplied in a format suitable for electronic transfer. You are also entitled to information about the handling of your data.

These rights depend on the circumstances. Gambling regulation and mandatory record retention can limit what a request achieves. Questions about these rights can be directed to the Data Protection Officer. You may also raise concerns about your data rights with a data protection regulator.